Don’t Sweat The Pink Bottle
“Hey, we need to talk about the slide you created for the pre-prep meeting I have in 30 minutes. It’s absolute trash”. I closed my eyes in a vain attempt to conceal my eyes rolling to the back of my head and mustered the willpower to simply respond “which one
Artificial Intelligence (AI) and Machine Learning (ML) In Real Life (IRL)
Unless you’ve been completely disconnected from modern society for the last 30 years, you’ve been impacted by AI whether you realize it or not. Suggested friends on Facebook? The call you placed to make an appointment at your salon last week? There’s a decent chance you were talking to AI.
The Manager Becomes the Product
No two products are exactly the same. Customers need a reason to buy one product over another, even if the product is a replica of another. Shinier, more durable, cheaper, more efficient, somehow all products must differentiate from one another no matter how big or small that differentiation may be.
My First Startup
Thinking outside the box My first startup involved revolutionizing exterior accessories for Jeep. While I didn’t realize it at the time, we created a startup org within FCA from the ground up, based entirely on unsolved customer pain points. As with any good startup, great ideas stem from novel solutions
Expanding Passionate Segments: Midsize Trucks
I became brand and product manager for Colorado in 2018 after I led initial development of the $100M accessory portfolio for the next generation Colorado and Canyon, one of the largest within GM at the time. To make an accessory portfolio as appealing as possible, accessories should be included in
Overland from the Factory
Goal #1: Differentiate from competitors. Any good product manager recognizes that the key to a successful product is giving customers a reason to buy their product over another. This applies to anything…cars, trucks, autonomous vehicles, productivity software, computers, phones, or toilet paper. Even when creating a brand new product vertical,