From computer vision, machine learning and big data management to market analysis, dynamics and marketing strategy, I’m a marketing professional with an engineering mind suited perfectly for product development.
Leveraging a diverse background of 15+ years in hardware and software at Fortune 50 companies and early to late stage startups, I’m excited to work with you on your next big idea!
Take a peek under the hood at how I approach product development!
Whether it’s a new vehicle, a new wheel and tire package, retail SaaS software, data analysis, or a robotic yard truck, creating things used by real people in the real world drives me at my core.
Scroll along to see highlights of my creations…
As a life long “car guy”, working directly on one of my favorite vehicles was a dream come true. The midsize truck segment is a small yet passionate segment with owners who much like myself, are driven to explore, personalize, and remain fiercely loyal to the segment. My first vehicle at 16 was a GMC Sonoma High Rider (S10), which kicked off a passion for off-road adventure and ownership of a string of 4×4’s from pickups to Jeeps. The 2015 Colorado pickup revitalized the midsize truck segment, and a strong accessory portfolio was key to driving customer interest, loyalty, and company profitability.
Accessory Product Manager
Brand and Product Manager
My first startup was created within FCA (now Stellantis) as a team of 6 innovators. We established an R&D innovation team with a passion for solving hard problems and bringing those solutions to life. We focused on the Jeep brand which is always ripe for innovating, and from that came a team and innovation concepts that resulted in many patents and physical concepts from swappable top/tonneau on the Gladiator to pivoting light bars.
Our team and process ultimately served as inspiration for an “intrapreneurial” effort within Stellantis, enabling innovation to stem from anywhere within the company, driving increased creativity and employee engagement.
Read the story: My first startup
Senior Product Manager
Artificial Intelligence (AI) and Machine Learning (ML) are all the rage these days and for good reason. Products can work more efficiently, improve on their own, and make user interactions simpler and more engaging.
Read more about the sometimes surprising ways I’ve used ML and AI in product development
Autonomous vehicles are the future…eventually. While not ready for safe mass adoption on public roads, autonomy can be deployed in key locations today doing the dirty, repetitive, and often dangerous jobs that humans shouldn’t. As the product lead at Forterra, I lead the productization of the AutoDrive autonomous vehicle stack for commercial and defense applications that puts autonomy to work in the real world today.
Product development requires a tremendous amount cognitive load. I’ve been utilizing machine learning to automate simple tasks and focus my brain on the critical problems that only I can solve. But integrating AI tools into my day-to-day workflow, I can maximize my productivity while keeping cognitive load manageable.
Minimum effort, maximum results.
I utilize Large Language Models (LLM) such as ChatGPT, Gemini, or Copilot to assist with:
Great products are created where intuition and data intersect. Data-driven product decisions that focus on the customer are fundamental to how I develop new products, using intuition and creative thinking to fill in the gaps where data doesn’t exist.
My career started with focusing on voice of customer data at J.D. Power and Associates, and I leaned into that in my first role at General Motors in market analysis and forecasting. This analytical background provided the ideal foundation on which to build my word-class skillset in product development.
Not only do I use data to tell product stories, but I’ve created data products that customers know and love today. From marketing campaign performance analytics to vehicle sales reporting to autonomous vehicle performance, utilizing data to prove success or identify areas for improvement is core to my process.
Customer-centric product thinking applies to ideation, MVP development, product lifecycle roadmaps, and end of life
The best products solve the biggest customer problems in ways others can't think of.
Identifying a key problem and working as a team to ideate solutions drives the most impactful outcomes. Everyone has a different point of view, and that should be capitalized on!
It all starts with a Minimum Viable Product (MVP)!
Critical for any new product is identifying the minimum requirements needed to solve a customer pain point quickly. There's always more ideas than time to develop them, so establishing a roadmap for future enhancements ensures a product that constantly surpsises, delights, and engages users
Effectively analyzing and utilizing data has been the backbone of my career
Let’s create the next great thing together!
